FROM DESIGN TO PRODUCTION
We turn brands’ purpose and vision into products that last
With 17+ years of experience designing luggage, bags, and accessories for leading international brands, we provide end-to-end solutions — from concept and 3D design to sourcing, prototyping, and production.
Based in Milan, Italy, with an office in Guangzhou, China, we work with trusted manufacturing, sourcing, and brand networks across USA, Europe, India, and Asia to help brands scale globally with confidence.
WHAT WE DO
Design & Development
From concept and 3D modeling to sourcing, prototyping, testing, and production.
Cross-Cultural Expertise
Fluent in English, Mandarin, and Italian, with 20 years in Asia. A true bridge between East and West.
Proven Track Record
500+ products launched, trusted by global brands.
Strategic Edge
Branding, sourcing, compliance, sustainability, and long-term partnerships that scale from single items to full collections.
WOMAN BAGS DESIGN
Over the years I have designed and developed countless women’s bags, collaborating with renowned fashion brands and shaping collections that merge refined aesthetics with practicality. Women’s bags are…
WOMAN BAGS DESIGN
Over the years I have designed and developed countless women’s bags, collaborating with renowned fashion brands and shaping collections that merge refined aesthetics with practicality. Women’s bags are…
BACKPACK DESIGN
If they could speak, backpacks would be our closest allies—faithful partners standing by our side in every battle of daily life. Every detail must speak our language, every…
BACKPACK DESIGN
If they could speak, backpacks would be our closest allies—faithful partners standing by our side in every battle of daily life. Every detail must speak our language, every…
LUGGAGE DESIGN
Designing luggage means blending durability, comfort and style, transforming every journey into a statement of reliability, identity and experience. I personally design every component in CAD and…
LUGGAGE DESIGN
Designing luggage means blending durability, comfort and style, transforming every journey into a statement of reliability, identity and experience. I personally design every component in CAD and…
ICON DESIGN
An icon is not decoration — it is the distilled essence of a brand’s purpose made visible. It must connect instantly with the subconscious, evoking emotions, beliefs, and memories in a single glance. Creating such a symbol demands sensitivity, research, and humility — but also…
ICON DESIGN
An icon is not decoration — it is the distilled essence of a brand’s purpose made visible. It must connect instantly with the subconscious, evoking emotions, beliefs, and memories in a single glance. Creating such a symbol demands sensitivity, research, and humility — but also…
BRANDING
True branding begins with Why — the purpose that drives a company and gives meaning to its existence. Inspired by Simon Sinek’s Start with Why, my approach goes beyond visuals to uncover the deeper mission, values, and story that make a brand authentic. I help businesses define their Why and translate it into products, design language, and communication that resonate on an emotional level. The result is not just a brand identity, but a movement that inspires trust, loyalty, and long-term growth.
PACKAGING DESIGN
Unboxing is like Christmas — it awakens childhood memories and emotions that forever connect the product to the brand. A box should be more than protection: it must live a second life. A beautiful package can become a place to keep your child’s markers or your jewelry — each reuse reviving the joy first sparked by the brand. In this way, packaging becomes an eco of the brand’s Why, carrying quality, sustainability, and emotional resonance into everyday life.
CONSULTING
I help brands navigate sourcing, production, compliance, and risk management — cutting costs, preventing errors, and protecting quality. From single items to full collections, I provide the expertise and international network needed to scale with confidence and long-term success.
A guided journey — from concept to market.
WHY
Every product is the physical manifestation of a brand’s purpose — its values and vision made tangible.
We design modular, sustainable, and emotionally intelligent products,
blending creativity, precision, and cross-cultural insight.
Our goal: to help brands embody their truth and create something alive.
BRANDS THAT TRUSTED US TO TURN VISION INTO LASTING PRODUCTS
From luxury and fashion to travel and entertainment, we design and develop products that embody purpose, quality, and global reach.
“Compliments to Raden who succesfully and efficiently assisted in our product design and development. He understood our requirements from conceptualization to commercialization. To add, his proficiency in Mandarin was an advantage dealing with Chinese manufacturers.”
Genevieve Wu
Deputy GM at Forbes Industries Asia Pte Ltd
“Working with Raden has been a truly positive experience. He combines strong technical expertise with a collaborative approach, consistently elevating the final product. I’ve greatly enjoyed partnering with him to develop new products.”
Mary Liu
Founder of Mymeia.com
“Raden is a true professional. Not only is he an innovator in the luggage space, but his unwavering knowledge and dedication in advising on every project proved invaluable for us as a young brand. I highly recommend Raden’s services and am excited to watch him continue to prosper in the luggage industry.”
Josh Cripps
Founder of The Portable Porter Company
QUESTIONS?
I’m here to answer any querry. I’m always eager to connect and talk about life, design and philosophy.