ABOUT US
Raden Vertova
Designer
I am a designer and product developer with over 17 years of experience creating luggage, bags and accessories for leading European and North American brands. My career has been forged between Italy and China, where I worked hands-on with factories, mold makers, suppliers and testing laboratories to master every stage of product creation. From concept and CAD design to prototyping, sourcing, cost analysis, production and quality control, I follow the process end to end.
Over the years, I have developed full collections and iconic products for brands such as Ferrari, Pinko, Elisabetta Franchi and many others, managing projects from sketch to final shipment. This track record includes over 500 products successfully brought to market, spanning women’s bags, backpacks, briefcases, wallets and complete luggage systems.
I believe that every product is the physical manifestation of a brand’s WHY — its deeper purpose, values and vision made tangible in every seam, surface and detail. My approach blends creative design, technical precision and cross-cultural expertise to ensure that each product not only performs and lasts, but also embodies the identity of the brand it represents.
Fluent in Italian, English and Mandarin, I bridge East and West, ensuring not only great products but smooth execution with suppliers and partners in Asia. Brands value me for anticipating production challenges early, helping them reduce costs, prevent delays and protect quality standards.
I design products, brands and strategies that are modular, sustainable and emotionally intelligent. Beyond function and aesthetics, my goal is to craft experiences that inspire trust, identity and long-term value.
Ready to design your next collection?
Andy Wang - 王小涛
Sourcing and production
Since 2015, Andy Wang has been the operational backbone of our projects in Asia. With a background in international trade and a strong technical foundation, he has spent the last decade managing every stage of product development and production: sourcing materials, selecting suppliers, supervising factories, solving production challenges, and ensuring strict quality control.
In 2021, Andy founded his own trading company, Guangzhou Shichuang Luggage Design Co., Ltd., which today serves as a trusted hub for international clients across Europe, the United States, and Asia. Through this platform, he has managed production for prestigious brands such as Ferrari, Scharlau, Forbes, and MEIA.
Today, Andy also manages a supply chain outside of China, with reliable partners in Vietnam and Cambodia capable of very large-scale productions. Meanwhile, China remains the ideal location for product development, thanks to its unique concentration of materials, technologies, and know-how, and is perfectly suited for prototyping and medium-scale production.
What makes Andy unique is his pragmatic, detail-oriented approach combined with deep knowledge of the Asian market. He has the rare ability to bridge design and industrialization: transforming creative concepts into reliable, scalable products.
Our collaboration is built on complementarity: while I lead the creative vision and design, Andy ensures that every idea is translated into a flawless finished product. Together, we offer a complete service — from concept to consumer.
